“When all Americans are treated as equal, no matter who they are or whom they love, we are all more free.”
- Barack Obama
78% of LGBTQ community members in the United States agree that they tend to purchase from companies that market to and support the LGBTQ community.
The global LGBTQ community would have the 4th-largest GDP in the world if it were a country.
- Medium.com - Zachary Zane
There are 27 countries where same-sex marriage is officially legal as of
In 2016 across the US, the LGBTQ
community’s buying power was
estimated to be $917 billion. Much of that represented older Millennials, GenXers and Baby Boomers.
Roughly three quarters (73%) of LGBT youth say they are more honest about themselves online than in the real world.
An estimated 4.5% of the adult
population in the United States–
roughly 11,343,000 people–identify as LGBTQ.
"I look forward to contributing to the Board of Directors. I believe my diverse background in the
capital markets will permit me to add value to management decisions needed to create the
investible LGBTQ Loyalty Index and the internal controls needed to support the business,"said
Robert Tull upon acceptance of his Board seat.”
- Robert Tull, Former Executive Director of AMEX ETF (2000 - 2005)
“LZ Granderson had this to say upon joining the Board of Directors, A lot of people assume that
because of things like the legalization of same-sex marriage that the LGBTQ community has full
equality. That is factually untrue. Sadly, there are still basic things like employment that are
areas of concern and the LGBTQ Loyalty Index is a logical way to not only highlight those areas
of concern but acknowledge those businesses that are doing their part to address those
- LZ Granderson, Award-winning journalist and popular TV personality
"I can't remember a time when I wasn't an activist for something," Martina says. "First, against
communism in my native Czechoslovakia, and then as I went public with my own sexuality, I did
not hesitate to embrace equal rights for all LGBTQ's. I am excited to be joining the Board of
Directors to help showcase businesses who pledge to treat employees, customers and vendors
with equal respect, and demonstrate that the greatest success comes when everyone is
- Martina Navratilova, Hall of Fame Tennis star
"I am thrilled to join this extraordinary group of investment leaders alongside some of my most admired LGBTQ colleagues and influencers. The opportunity to create a one of a kind LGBT Loyalty Fund comprised of world class companies that fully support the LGBTQ community and their allies is a powerfully inclusive message for consumers. The loyalty of the LGBTQ community for companies with shared values cannot be underestimated".
- Billy Bean, Vice President & Special Assistant to the Commissioner Major League Baseball.
"While we have made great gains in combating prejudice based on gender identity or sexual
orientation, the fight is not over. The establishment of the LGBTQ Loyalty Index is a logical next
step in this effort”.
- Barney Frank, former U.S. Congressman (1981-2013), following his appointment to the board.
“I am honored to be part of this groundbreaking endeavor. I believe that our LGBTQ Loyalty
Index will be transformative in linking the incredible economic power of the LGBTQ community
with the companies that support them. In addition, I believe that our partnership outreach
initiatives will have the potential to deliver a greater awareness in order to sustain ongoing
LGBTQ Loyalty across the country”.
- Larry Roan, Executive Director and Board Member of LifeApps Brands.
“It’s an amazing honor to be the CEO of such a dynamic and instrumental company. My team and I are incredibly passionate about our groundbreaking work towards making such a consequential difference for the LGBTQ community that we serve. Aligning and bridging the gap between major corporations and the LGBTQ community is one of our primary goals. To empower the LGBTQ community and in the process allow them to express their loyalty and support by playing a significant role in identifying the top companies who will construct our Loyalty Index is our objective. We believe whole-heartedly that major corporations down to locally owned and operated businesses will want to showcase their support and appreciation to the LGBTQ community by engaging in action that will continue the march towards true and equal rights for all.”
- Bobby Blair, Chief Executive Officer