Facebook is buying the popular GIF-making and sharing website Giphy for a reported price of $400 million, with plans to integrate the massive GIF library into Instagram and other Facebook apps. News of the deal was first reported by Axios, which revealed the $400 million value of the deal.
My analysis: With the Giphy buy, Facebook will get a ton of insight into how people are using Twitter, iMessage, Slack, TikTok, etc. And that's why it's worth it to buy them, not just invest. https://t.co/GhnVt00msF
— Sarah Frier (@sarahfrier) May 15, 2020