NEW YORK–Amid slow dollar sales and lingering controversy over anti-transgender remarks made last year by then-CMO Ed Razek, Victoria Secrets parent company L Brands has made it official. There will be no Victory Secrets Fashion Show–this year at least.
“There will be more to come as that continues to get evaluated,” L Brands chief financial officer Stuart Burgdoerfer told Women’s Wear Daily. “We recognize and appreciate that the communication of the brand, the offerings, the emotional content of Victoria’s Secret is obviously an important thing.”
“[The Victoria’s Secret Fashion Show] was a very important part of the brand-building of this business and was an important aspect of the brand and a remarkable marketing achievement,” he added.
What Burgdoerfer didn’t add was that Ed Razek, the company’s Chief Marketing Officer until his resignation this past August, was largely responsible for the firm’s downturn in business after an interview Razek gave to Vogue magazine in 2018 mocked “transexuals” as having no place in a “fantasy” fashion show.
A controversy erupted over the comments, and while Razek eventually apologized for his choice of words, by then the damage was done, and yet another company learned the danger of speaking out against the LGBTQ community.