Equinox’s awful PR campaign to stop LGBTQ boycott

Photo: Shutterstock


In an attempt to stem the outrage over ties to Donald Trump’s re-election campaign, the luxury gym Equinox has launched a misguided public relations campaign meant to convince members not to cancel their memberships. The gym, and related fitness chain SoulCycle, have been rocked by controversy since it was revealed that billionaire real estate tycoon and co-owner Stephen Ross was holding a fundraiser for the Trump campaign at his Hampton’s mansion. Both companies have […]


Recommended Stories