NEW YORK, NY—There’s a new limited-edition beer bottle coming to a bar near you in the next few weeks from Bud Light. The design will raise funds for GLAAD, the organization that works through media to accelerate acceptance of the LGBTQ community. Samples of the new bottle were on display at the recent GLAAD Media Awards.
The first-ever rainbow aluminum bottle to celebrate World Pride, the new limited-edition will be available exclusively in bars nationwide throughout the month of June. For every case of rainbow bottles sold from May 27 to June 30, Bud Light will donate $1 to GLAAD, up to $150,000, to assist in its efforts to create a world where everyone can live the life they love.
Bud Light, America’s best selling beer, is from Anhauser-Busch LLC, the breweries know for its Clydesdale horses, Super Bowl advertisements, and longtime support of LGBTQ causes. In 2016, the brewery created a same-sex wedding advertisement starring Amy Schumer and Seth Rogan.
Bud Light featured its first LGBT print ad in 1995. The company has also been a longtime partner with GLAAD as well as local community and Pride organizations nationwide.
“Bud Light has been a supporter of the LGBTQ+ community since the 80s and we are excited to continue our long-standing partnership with GLAAD by collaborating with them on this new commemorative bottle that celebrates the LGBTQ+ community and everything GLAAD does to support it,” said Andy Goeler, Vice President of Marketing for Bud Light.
“The way we see it, our beer is for everyone to enjoy, so we are looking forward to seeing Pride bottles at bars throughout the month of June and beyond. With the release of these new bottles, we hope to create something that everyone can feel proud to hold during Pride month that also makes a positive impact for GLAAD’s initiatives and the LGBTQ+ community overall.”
“For twenty consecutive years, Bud Light has partnered with GLAAD in its mission to accelerate acceptance of LGBTQ people,” said Zeke Stokes, GLAAD Chief Programs Officer. “Bud Light stood with the community at a time when many brands did not, and their continued outspoken support sets the bar for other global brands.”
Kicking off Pride month, the special-edition bottle will appear at The Governors Ball Music Festival in New York City. Additionally, on June 1, the Bud Light Dive Bar Sessions stage will feature an all LGBTQ+ artist line-up.